Online video users reached 325 million converged mobile social networking to bring new Nuggets point
Event Time: 2012-02-08 00:00:00Event Location:
Posted by b138cn on 02/08/2012 12:27 am » Last modified by b138cn on 02/08/2012 12:27 am
With the popularity of broadband, online-video has become the basis of application of the Internet users. Although the good momentum of development of network video, but can not be ignored, despite the obvious increase in China’s online-video users, but the development of the industry still faces high costs, the profit model immature. The future of online video how to “Dragon Gate”?
Online video to flourish
With the popularity of broadband, fiber to the home and to promote the construction of wireless WiFi hotspots, Internet users accustomed to watch TV shows, movies, cartoons and variety shows over the Internet. 2011, online video usage was, the upward trend, the year-end data inventory of the ClickZ Network, 2011 Chinese online video industry, market size reached 6.27 billion yuan, an increase of 99.9%. China’s online video advertising revenue of 4.25 billion yuan, an increase of 42.5 percent, online video promising that 2011 could be called the “golden years” in the development of the online video industry, 2012 will continue to follow the 2011 development trend. The same time, based on a series of major events of the 2012 Olympic Games and the European Cup, started to promote the 2012 blowout development of video industry, then, the market size is expected to double, reaching 12.63 billion yuan.
The vigorous development of the online video is not suddenly to. According to the 29th China Internet Development Statistics Report analysis, online video usage in 2011 was significantly higher, on the one hand by the user habits develop network video technology, the bandwidth of the environment significantly improved the promotion of external factors. Another important aspect is the internal contributed video site content development and video-sharing social industry. For example, in 2011 the major video sites in order to gain a competitive advantage, buying large quantities of the hit TV drama and programs, and actively promotes the self-made content, online video copyright market operators tend to standardization. The video site is not only able to provide most of the hit TV content, and because of the relatively loose policy environment, online video in the subject matter content and the geographical source of greater freedom. Meanwhile, microblogging, SNSbecome an important video distribution sites, the habits of Internet users video-sharing to expand the scope of the spread of online video, greatly expand the video distribution platform. These factors to promote online video users have been expanding, and has become the fifth largest Internet applications.
Convenience of modern life of the network video
Chinese New Year Golden Zhou Ganggang past, most people still immersed in the joy of Chinese New Year, but the form of a “New Year” every year is changing, to see a new generation of family audiences. “Spring Festival” is no longer confined to the television screens. Network to see the Spring Festival “has become the new choice for many people. In today’s fast-paced, time is what the common needs of most of the daily working time arrangements and watching television easy to conflict, with the time and convenience is the network video advantage. Focus back to the city especially during the Lunar New Year holiday, family reunion, the journey time as well as visiting friends and relatives and other traditional Chinese New Year customs occupy a lot of time watching television, online video is not time-limited features are highlighted. The advantages of video sites after the program broadcast on-demand, network users can not only sync with the TV users watch, but also in the repeated broadcast after the end of their favorite programs, combination watch.
The online video is not only broaden people viewing channels, elongated Internet users viewing time. Youku, GroupM, the new generation companies and agencies jointly issued a research report said the video users an average of 3 hours of the day to watch online video, watch TV nearly 2 times. The report shows that the vast majority of video users in contact with the TV on, duration and frequency has been reduced in the most affected after 80 mainstream user base. The report said on the video site, video users watch TV length decreased by 63.3%, frequency decreased by 56.4%. Visible, the network video enriches the spiritual life, broadening the channels of all entertainment and leisure, and also changed all part of the lifestyle.
Mobile social networking into a new leap in power of the video site
The future of online video industry development situation in a good, but its path of development is still a long way to go. The 29th China Internet Development Statistics Report shows that the increase in online video users in China is obvious, but the development of the industry still faces high costs, the profit model immature. Major video sites need to rely on the aggregation number more, better quality of copyrighted content to obtain high-traffic network video industry copyright price increase, a sharp rise in operating costs, while video advertising a lower price, other profit model can not be in a short time within the culture to mature, and thus the network video industry as a whole at a loss, this situation is also difficult to change.
2012 network video industry Gairuhezou down, continue the good momentum of last year? In fact, from the action of the giants of the online video industry last year to sort out some ideas. The first is the integration of resources, strengths and weaknesses complement each other. October 18, 2011, music Watch and Tudou signed jointly launched a video platform, from 17 August to 25 August 2011, Sina a total investment of $ 66.4 million to the video site Tudou, the shareholding ratio of 9.1% . The face of rising operating costs, the video site to become an associate response to changes in market structure and reduce the cost of the most effective policy, inter-enterprise integration of resources to get rid of the status quo of high-input low-income sectors. IResearch analysts believe that the cooperation between the video giants behind to show the layout of the operational capabilities of the video industry to take full advantage of mutual advantage, reduce costs, expand market share.
Need to focus on collaboration and social platform to create new business models. Last year everyone net $ 8,000 a wholly-owned acquisition of 56 net, fully reflects the vision of the video industry, some companies Sohu video strategic cooperation with MSN. Of the current social trend in the development of the entire Internet, and consumption of digital content through the social networking trend of communication more and more significant, according to iResearch latest research results show that the current size of the number of monthly coverage of social networking sites has nearly 400 million people, of subscribers continues to expand, this is a huge traffic entrance for easy video site to get more users. The trend of integration between social media and video industry has become a new industry business model.
Can not be ignored is to enter the mobile Internet, open up new routes of the network video. The Tudou work Motorola the first Tablet PC, the video site Fantastic Art for different end-users to build client download platform APP zone and so confirms the mobile trend to usher in a new development opportunities. In the context of mobile-Internet and triple play, along with the explosive growth ofmobile-Internet trends, online video industry is still much room for development, user fragmentation of time can be filled, this part of the market segments as companies compete The next blue ocean.
2012 is Year of the Dragon for the online video industry, maybe a big splash year.
