Feb 8

Online video users reached 325 million converged mobile social networking to bring new Nuggets point

Event Time: 2012-02-08 00:00:00
Event Location:
Posted by b138cn on 02/08/2012 12:27 am » Last modified by b138cn on 02/08/2012 12:27 am
With the popularity of broadband, online-video has become the basis of application of the Internet users. Although the good momentum of development of network video, but can not be ignored, despite the obvious increase in China’s online-video users, but the development of the industry still faces high costs, the profit model immature. The future of online video how to “Dragon Gate”?

Online video to flourish

With the popularity of broadband, fiber to the home and to promote the construction of wireless WiFi hotspots, Internet users accustomed to watch TV shows, movies, cartoons and variety shows over the Internet. 2011, online video usage was, the upward trend, the year-end data inventory of the ClickZ Network, 2011 Chinese online video industry, market size reached 6.27 billion yuan, an increase of 99.9%. China’s online video advertising revenue of 4.25 billion yuan, an increase of 42.5 percent, online video promising that 2011 could be called the “golden years” in the development of the online video industry, 2012 will continue to follow the 2011 development trend. The same time, based on a series of major events of the 2012 Olympic Games and the European Cup, started to promote the 2012 blowout development of video industry, then, the market size is expected to double, reaching 12.63 billion yuan.

The vigorous development of the online video is not suddenly to. According to the 29th China Internet Development Statistics Report analysis, online video usage in 2011 was significantly higher, on the one hand by the user habits develop network video technology, the bandwidth of the environment significantly improved the promotion of external factors. Another important aspect is the internal contributed video site content development and video-sharing social industry. For example, in 2011 the major video sites in order to gain a competitive advantage, buying large quantities of the hit TV drama and programs, and actively promotes the self-made content, online video copyright market operators tend to standardization. The video site is not only able to provide most of the hit TV content, and because of the relatively loose policy environment, online video in the subject matter content and the geographical source of greater freedom. Meanwhile, microblogging, SNSbecome an important video distribution sites, the habits of Internet users video-sharing to expand the scope of the spread of online video, greatly expand the video distribution platform. These factors to promote online video users have been expanding, and has become the fifth largest Internet applications.

Convenience of modern life of the network video

Chinese New Year Golden Zhou Ganggang past, most people still immersed in the joy of Chinese New Year, but the form of a “New Year” every year is changing, to see a new generation of family audiences. “Spring Festival” is no longer confined to the television screens. Network to see the Spring Festival “has become the new choice for many people. In today’s fast-paced, time is what the common needs of most of the daily working time arrangements and watching television easy to conflict, with the time and convenience is the network video advantage. Focus back to the city especially during the Lunar New Year holiday, family reunion, the journey time as well as visiting friends and relatives and other traditional Chinese New Year customs occupy a lot of time watching television, online video is not time-limited features are highlighted. The advantages of video sites after the program broadcast on-demand, network users can not only sync with the TV users watch, but also in the repeated broadcast after the end of their favorite programs, combination watch.

The online video is not only broaden people viewing channels, elongated Internet users viewing time. Youku, GroupM, the new generation companies and agencies jointly issued a research report said the video users an average of 3 hours of the day to watch online video, watch TV nearly 2 times. The report shows that the vast majority of video users in contact with the TV on, duration and frequency has been reduced in the most affected after 80 mainstream user base. The report said on the video site, video users watch TV length decreased by 63.3%, frequency decreased by 56.4%. Visible, the network video enriches the spiritual life, broadening the channels of all entertainment and leisure, and also changed all part of the lifestyle.

Mobile social networking into a new leap in power of the video site

The future of online video industry development situation in a good, but its path of development is still a long way to go. The 29th China Internet Development Statistics Report shows that the increase in online video users in China is obvious, but the development of the industry still faces high costs, the profit model immature. Major video sites need to rely on the aggregation number more, better quality of copyrighted content to obtain high-traffic network video industry copyright price increase, a sharp rise in operating costs, while video advertising a lower price, other profit model can not be in a short time within the culture to mature, and thus the network video industry as a whole at a loss, this situation is also difficult to change.

2012 network video industry Gairuhezou down, continue the good momentum of last year? In fact, from the action of the giants of the online video industry last year to sort out some ideas. The first is the integration of resources, strengths and weaknesses complement each other. October 18, 2011, music Watch and Tudou signed jointly launched a video platform, from 17 August to 25 August 2011, Sina a total investment of $ 66.4 million to the video site Tudou, the shareholding ratio of 9.1% . The face of rising operating costs, the video site to become an associate response to changes in market structure and reduce the cost of the most effective policy, inter-enterprise integration of resources to get rid of the status quo of high-input low-income sectors. IResearch analysts believe that the cooperation between the video giants behind to show the layout of the operational capabilities of the video industry to take full advantage of mutual advantage, reduce costs, expand market share.

Need to focus on collaboration and social platform to create new business models. Last year everyone net $ 8,000 a wholly-owned acquisition of 56 net, fully reflects the vision of the video industry, some companies Sohu video strategic cooperation with MSN. Of the current social trend in the development of the entire Internet, and consumption of digital content through the social networking trend of communication more and more significant, according to iResearch latest research results show that the current size of the number of monthly coverage of social networking sites has nearly 400 million people, of subscribers continues to expand, this is a huge traffic entrance for easy video site to get more users. The trend of integration between social media and video industry has become a new industry business model.

Can not be ignored is to enter the mobile Internet, open up new routes of the network video. The Tudou work Motorola the first Tablet PC, the video site Fantastic Art for different end-users to build client download platform APP zone and so confirms the mobile trend to usher in a new development opportunities. In the context of mobile-Internet and triple play, along with the explosive growth ofmobile-Internet trends, online video industry is still much room for development, user fragmentation of time can be filled, this part of the market segments as companies compete The next blue ocean.

2012 is Year of the Dragon for the online video industry, maybe a big splash year.

Feb 8

Five errors on the teaching of history in the new curriculum reform

Event Time: 2012-02-07 01:00:00
Event Location: bejing
Posted by b138cn on 02/08/2012 12:24 am » Last modified by b138cn on 02/08/2012 12:25 am
Abstract: The purposes of the new materials, the use of new curriculum, prompted us to absorb the essence of traditional teaching on the basis of, get rid of stereotypes, should avoid falling into the five errors: an, eloquent, engaging in “mouthpiece” of two, not allowed to grasp, peter everything, everywhere, four, boring language, methods, rigid, five teach featureless, thousands of people side and the pursuit of innovation in the history class shall endeavor to: teaching objectives Ming, the essence of teaching content, teaching methods are clever teaching effectiveness, students in learning to fly hope, happy harvest.

Keywords: bilateral activities of interest in respect of innovation
The new history curriculum standards clearly defined, high school history courses, the viewpoint of historical materialism explains the history of human development process and laws, to further develop and improve students’ historical consciousness and cultural qualities, humanities and disciplines, to promote the overall development of students a basic course. Based on this, I think in order to better implement the spirit of the new curriculum, in line with usual teaching for students taught the principles of the teaching of history as a teaching subject we should avoid some errors fall into the following. The proposed total to be avoided.

One, eloquent, engage in one-man
Classroom teachers and students of bilateral activities. Student teaching subject, the protagonist of the classroom, their behavior can not be acting on their behalf by the teacher. Curriculum history teaching and the traditional “chalk and talk”, the “mouthpiece” in the form of basic, first let the students before class full preview and data collection by the students to speak freely in class. Changed the traditional teachers to teach the main teaching methods and give full play to the initiative role of students in teaching students the initial formation of the conscious, active and positive attitude to participate in the learning process, the desire for knowledge and passion has been aroused, for students to learn 用心去感受knowledge of history, rather than with the brain to remember the history, at the same time expand the imagination and the history out of the materials, to real life, to enable students to “talk out of school into.

In short, education should be restored to the nature of teachers from the “agent” to return to independent, teaching students from passive recipients into the main body. Try to explore the needs of students and potential.

Two, not allowed to grasp, peter
The new curriculum requires teachers to prepare teaching materials, into a prior student, but the teacher must be good grasp of the materials, do Xpress driving targeted. Before class, some teachers did not seriously study textbooks, no serious lesson planning, resulting in a class is not thorough grasp of the materials, without understanding the students, the class often produce classroom enough to eat and eat two tendencies, the former is more common in the emphasis on knowledge of the teacher, finished the text, after the practice the students without incident for many classroom within 30 minutes completed, the students in the surplus time, at a loss. In contrast, due to fears able to fulfill the teaching objectives,teaching materials are not for the severity of processing, but does not make a decision to handle, even together with all the problems of design in the book, we must all resolve. avoid using the average , the link was incomplete, resulting in the classroom hunger and satiety uneven phenomenon produce
, Everything, everywhere
Knowledge of history textbooks under the new curriculum requires students memorizing reduced, nor the small print content but the body of a small, but the auxiliary content rich Lead, study recommendations, tips, study before class thinking, knowledge Some teaching links, data cards, charts, drawings, materials, reading, self-evaluation. understatement students to practice like “lightning”, the evaluation of students in this class is: class like “airplane”, practice like a “meteor shower inquiry like “smoke and mirrors” to implement the goal like “groping”. result is to confuse the severity is unknown, unfocused, the difficulty is not a breakthrough, this class is certainly not ideal. teachers The teaching content should be precise and appropriate tailoring, practice the design of the overall points, blending text in practice, by the consolidation of the sublimation of thinking led to the two perfect match, complement each other. many such wonderful stories hidden in the text of the brains and Problems, should not have knowledge teach “common network”, do the exercises to engage in “extensive cultivation”. Share Free paper Download Center http://www.hi138.com boring language, the method of rigid
History is a vivid, boring knowledge to use vivid language about the effective implementation of Confucius “edutainment”. However, most teachers allow students listless, dull atmosphere, students remain silent. Many students of history lesson dubbed the “sleeping lessons”, “rest Course. This is the teacher teaching the sorrow, is the first people sad. To change this situation, teachers have a rich history, heritage, image rich affinity, language contagious, the problem attractive, teacher-student interaction integration . should Shanghao history lesson on living, a taste, a wonderful so that we can make the class evolved into a class of interest, and explore the lessons of history, and effectively to introduce students from the edge of the center.

Teach featureless mass side
Confucius said: teach classes, individualized Therefore, the ever-changing teaching methods, but there is always one of the most suitable for you and your students. There are always some teachers are accustomed to the question first, the students focus on reading, then in accordance with the contents of the order to solve the problem Finally, practice summaries, repeat the writing on the blackboard points. What is more, a lesson planning, and repeated use. lesson preparation is the new replace the old character “class” in old bottles new wine “. people jokingly call this teacher” once and for all such teachings as short as a book, as long as three years of teaching as a form, this is an irresponsible student performance teachers should be based on different students, different base update their teaching ideas and do not let the students love the set thinking, inquiring into the cage, the passage of time is bound to make the students learn the historical lack of interest. How Can it so clear, such as Xu Fountainhead to in order to avoid falling into these misunderstanding, teachers to explore and study materials, and more to analyze and grasp the students make the best use appropriate teaching methods to activate the vitality of the classroom. avoid teachingphilosophy rest on its laurels, the way thousands of people side.

Although teaching is not fixed, but more than I have cited several performance is all the history teacher should be taboo. The purposes of the new textbooks, the use of new curriculum prompted us to absorb the essence of traditional teaching on the basis of, get rid of stereotypes, the pursuit of continuous innovation, in history class should strive to: Ming teaching objectives, teaching content fine, clever teaching methods, teaching effectiveness and students in learning to fly hope, happy harvest.

References:
[1] << new curriculum ideas and innovation >> Zhong Qiquan editor, Higher EducationPublishing House Share Free paper Download Center http://eng.hi138.com

Aug 2

Social media marketing assessment Mistakes

Event Time: 0000-00-00 00:00:00
Event Location: local
Posted by b138cn on 08/02/2011 12:04 am » Last modified by b138cn on 08/02/2011 12:05 am
Free download News: Even today, for most of the contact, planning, implementation of social media Marketing campaign people, ROI is still an unsolved problem, but when we have to bite the bullet and go to face this big problem when there are obvious errors or the need to avoid.

Fall into the “follower number of” trap

Although many people have been recognized: follower / number of fans can not explain the problem, but there are still many people find more time to assess the impact of standards, to take this figure to do the measurement. In fact, the real effective follower is that for you and your interested in publishing content, and will interact with you those who, while their numbers are difficult to calculate directly. and these people and your interactions, the impact force and the non- the same - because they are in and your dialogue, his followers also became the subject of the audience.

Too “focused on” their own brand

A lot of discussion around your brand is a good result, but it should not be the purpose of social media Marketing Social media Marketing is intended to listen to the voice of more users, and to lower costs and more users more direct communication, to improve the quality of services or suggest improvements for the product, which is more similar to the CRM. if only their own, or let other people talk more about your brand, social media Marketing will lose more than half of significance, because one can only say that their brand of chatter, no one would like, but for others, the shortcomings of a brand may arouse the desire of people to discuss.

Ignore some “obvious” effect

Effective social media Strategy is largely avoided negative Information is exaggerated, or was quickly spread and when your competitors efforts in social media and user interaction, if you nothing to do, the losses is immeasurable. In addition, when a brand, at the same time using a variety of marketing, social media Marketing often give other traditional Marketing methods have a positive impact. If these hidden effects are ignored, you will be very easy to mistakenly believe that social media Marketing return on Investment is poor.

Of the “overnight” illusions

Must know that we see all the famous short stories, whether domestic or foreign, whether real event or after packaging hype, are infrequent events, and the role of the brand will not bring more than traditional advertising many more. those cases can only be regarded as a successful advertising and social media Marketing truly great distance, we need to listen to feedback, establishing dialogue and building community, there is no way all this overnight, but after a long efforts, when set up and really into the user’s community, you will find is valuable to pay before.

There is a standard can be “universally”

Different industries, different companies, different cultures, different stages, the use of social media Marketing strategies and specific methods are very different, so a single common evaluation criteria is not yet there and sometimes need to let people know your brand of professional degrees, sometimes only need to listen to user feedback, and sometimes need help more users solve the problem, sometimes need to get from the user and constructive suggestions … … depending on the situation to develop social media marketing evaluation criteria At this stage still very necessary. (Author: Wang Li Ang)

link to

http://eng.hi138.com/?i332393_Social-media-marketing-assessment-Mistakes

Aug 2

Microblogging marketing: the influence of fragmentation

Event Time: 2011-08-02 12:00:00
Event Location: ree download informatio
Posted by b138cn on 08/02/2011 12:02 am » Last modified by b138cn on 08/02/2011 12:03 am
Free download information: microblogging very popular lately, whether it is in front of aComputer or mobile phone, it seems that overnight, people across the country are using this form from the media to express their own ideas. There is such a wide range of popular metaphor: When you are a fan of more than 100, you like this within the Journal, more than 1000, you are a bulletin board, more than 10,000, you would like the magazine, more than 100,000, you’re a City News, more than 1 million, you is a national newspaper, more than 10 million, you’re on TV … This micro-blog on the impact of each ordinary masterpiece of a very good interpretation.

I agree with the popular micro-Bo Wang Yao Chen’s words: “In the micro-blog and a lot of people did not read your work, some number of fans to see you first, so readily a plus, some look at your life and values ​​more compatibility . “In fact, as a magazine said, the people’s lives have been fragmented, and attention can rarely be sustained, and microblogging, is the life and Information fragmentation of the promoter and one of the signs. a newspaper, magazine, has a loyal readership, and sales reflected the influence of reliability: to buy a newspaper, it must be read, but the amount of micro-Bo fans simply stated, there are so many people, in a moment, willing to listen to what you are saying , the message, but not every piece of Information can accurately convey to your fans. It is probably fragmented era of frustration.

Related to it, and there is a 140-word argument is difficult to express the profound capacity and depth, not the conversation that thoroughly, Han said this is the reason the original out of microblogging, but in my opinion, microblogging is more like < > The prophet bodyguard led through the channel Neo: There are numerous piece on both sides of the aisle doors, each leading to the unknown world of fan are. Microblogging although only 140 words of expression, but through hyperlinks, pictures and video, Each one can be rich in micro-Bo extension, giving users easy reading Experience and the degree of freedom, but also provide a diverse, multi-level and multi-angle scalability.

Microblogging is the fusion of a variety of media functions, which opened up between the fixed Internet and mobile Internet restrictions, to achieve the integration of Computer and cell phone terminal, a short, quick property, step by step to promote profound changes in the media.

Aug 1

Why do not sellers nice ads

Event Time: 0000-00-00 00:00:00
Event Location: Why do not sellers nice ads
Posted by b138cn on 08/01/2011 04:17 pm » Last modified by b138cn on 08/01/2011 04:18 pm
Visual sense in the vast number of consumers, auditory fatigue, dealers are increasingly dependent on the power of heavyweight commercials. To this end, out of competition for eyeballs and ears to attract a strong need for, advertising creative and production, not only all kinds of things, but, advertising film Koreyoshi tendency seems to have gradually become a trend. Advertisers ingenuity were transported, mind mildly. Appreciation of nature to make commercials, artistic, aesthetic nature of lyricism to achieve a very high level. Turn on the TV, all kinds of advertising will be rushing toward us, hue Meiyan, and plain; music, magnificent, and tactfully; the idea of Kit Kat, and straightforward; design of artistic, plain, and so on. The general trend is the picture more and more the United States, regardless of visual impact, or the hearing shocking, have shown an unprecedented level of contemporary advertising, Art a sense of growing. This change reflects not only the advertising producers, on the pursuit ofArt and aesthetic, but also reflects the majority of the audience, consumers of Artappreciation and enjoyment of the inherent demand for the visual. No doubt, represents a rule. Here, we have to explore this is another phenomenon, that is, although the overall level of advertising in the rise, but many seem very nice product sales ads, after playing out, but not under the cargo. Why is this? In theory, advertising and product sales are positively correlated and put in force the greater the sales should be increased accordingly. In particular, heavy cast broadcast advertising boutique, more should produce tremendous market response. However, a recent two years of advertising effects, the situation is far from true. Instead, there is a tendency to 11 more good-looking new advertising, promotional vulnerability. This embarrassing situation, so many people who invested heavily in the next hard-hearted, well-produced advertising distributors and manufacturers, surprise, a big headache, complain incessantly, but also puzzled.

from http://eng.hi138.com/?i187557_Why_do_not_sellers_nice_ads

Aug 1

Analysis of web site promotion methods and know-how

Event Time: 0000-00-00 00:00:00
Event Location: local
Posted by b138cn on 08/01/2011 04:08 pm » Last modified by b138cn on 08/01/2011 04:09 pm
Free download News: have your own website like having your own home. How it can improve the “home” profile? The need to rely on us to promote and rely on our advocacy, the only way known to be able to rise to their homes in Beijing Huamei Shi color as a well-known Beijing website promotion company, will provide you with the relevant website promotion techniques and methods.

1, and to do related website Links

Many sites have positive publicity, most sites are willing to work with others to do Link’s home page, they have a special offer on the home page link to place, as long as you take the initiative to give in their own home page on the website made a link, then send an email to their site administrator, the request will be added to your site also links in their site, this mutually beneficial collaborative ways to achieve the purpose of publicity site, but The point to note here is that you choose to link to the site each other, to consider the site’s popularity and the nature and theme of the site is consistent with your own site.

2, e-mail group to send a message

If you join an email group, then you can open your site a small pArt of the e-mail group devoted to the discussion, and then send a letter to the e-mail group address, tell them you The site has a special section describes the contents of this and ask them to give more guidance, e-mail group members received the letter, the general will be happy to go visit the site, membership can also be achieved by this means to promote the site role.

3, through the news media and

If you think your site is indeed very unique, that people still want to go there feeling, or your web site to provide Investment advice to profit, bring some benefits to visitors, you can by means of TV, radio and other media for a series of reports, or they can write about the content of their report sent to the site features more influential newspapers and magazines Office to seek their help.

4, the use of message boards for publicity

If your site has a bulletin board or message board similar to the function, you can put your site in the address position, if other users in browsing your message or bulletin boards, it is possible to see your website address and the way to visit your home.

5, the major newspapers published articles

As a Computer enthusiast, to learn and to use the Computer certainly not too short, but in theory and in practice certainly accumulated a lot of Experience and expertise. Then you’d better not exclusive to these experiences, the language should be used to express it with other colleagues or friends for sincere communication, not about personal gains and losses. written more famous after it mailed to newspapers, so that other more Computerenthusiasts along with their progress at the end of the article can indicate their address, such as their own personal home address, e-mail address, if you get from your article harvest, they will generally be happy to contact with you more, so your traffic will be greatly Home upgrade.

6, e-mail notification

If you have many friends or the hands of the user’s e-mail address, you can consider using e-mail to inform them to visit. Use this method to promote the key is that home to pay attention to collect e-mail address, you have electronic The more the number of messages, it means that your home page bears the greater the traffic, even so, the contents of your e-mail also contains some useful things, try not to send that spam.

7, an invitation in the chat room

I think many people the Internet is one of the main purpose of the exchange, would like to make more friends, friends of course, first go to a chat room in the chat room you can in a timely manner an invitation to these friends and ask them to visit your home, and humbly ask them to give you some valuable advice on the construction site while you chat with them on the occasion, you can put your site features some of the contents of the hype, users are enough to attract interest and attention.

8, using all possible methods to help publicize

In addition to the above promotional methods, you can also put your home in the counter, to attract visitors by ranking; you can mobilize your friends and family together around the action, using all the wisdom and strength to help you carry out publicity; In daily life, you can print some business cards, business cards put in your website address, when dealing with people through the business cards to promote your site.

I believe we use the above method, home visits will be a qualitative improvement. In fact, the best website promotion methods is that your own efforts, you have to grasp the Logic of the home made the best of its kind site in the belief to hold from my site to let others get the idea of ​​useful information, to enrich, update the home page content (Source: Network owners

http://eng.hi138.com/?i332361_Analysis-of-web-site-promotion-methods-and-know-how

Feb 8

Online video users reached 325 million converged mobile social networking to bring new Nuggets point

Event Time: 2012-02-08 00:00:00
Event Location:
Posted by b138cn on 02/08/2012 12:27 am » Last modified by b138cn on 02/08/2012 12:27 am
With the popularity of broadband, online-video has become the basis of application of the Internet users. Although the good momentum of development of network video, but can not be ignored, despite the obvious increase in China’s online-video users, but the development of the industry still faces high costs, the profit model immature. The future of online video how to “Dragon Gate”?

Online video to flourish

With the popularity of broadband, fiber to the home and to promote the construction of wireless WiFi hotspots, Internet users accustomed to watch TV shows, movies, cartoons and variety shows over the Internet. 2011, online video usage was, the upward trend, the year-end data inventory of the ClickZ Network, 2011 Chinese online video industry, market size reached 6.27 billion yuan, an increase of 99.9%. China’s online video advertising revenue of 4.25 billion yuan, an increase of 42.5 percent, online video promising that 2011 could be called the “golden years” in the development of the online video industry, 2012 will continue to follow the 2011 development trend. The same time, based on a series of major events of the 2012 Olympic Games and the European Cup, started to promote the 2012 blowout development of video industry, then, the market size is expected to double, reaching 12.63 billion yuan.

The vigorous development of the online video is not suddenly to. According to the 29th China Internet Development Statistics Report analysis, online video usage in 2011 was significantly higher, on the one hand by the user habits develop network video technology, the bandwidth of the environment significantly improved the promotion of external factors. Another important aspect is the internal contributed video site content development and video-sharing social industry. For example, in 2011 the major video sites in order to gain a competitive advantage, buying large quantities of the hit TV drama and programs, and actively promotes the self-made content, online video copyright market operators tend to standardization. The video site is not only able to provide most of the hit TV content, and because of the relatively loose policy environment, online video in the subject matter content and the geographical source of greater freedom. Meanwhile, microblogging, SNSbecome an important video distribution sites, the habits of Internet users video-sharing to expand the scope of the spread of online video, greatly expand the video distribution platform. These factors to promote online video users have been expanding, and has become the fifth largest Internet applications.

Convenience of modern life of the network video

Chinese New Year Golden Zhou Ganggang past, most people still immersed in the joy of Chinese New Year, but the form of a “New Year” every year is changing, to see a new generation of family audiences. “Spring Festival” is no longer confined to the television screens. Network to see the Spring Festival “has become the new choice for many people. In today’s fast-paced, time is what the common needs of most of the daily working time arrangements and watching television easy to conflict, with the time and convenience is the network video advantage. Focus back to the city especially during the Lunar New Year holiday, family reunion, the journey time as well as visiting friends and relatives and other traditional Chinese New Year customs occupy a lot of time watching television, online video is not time-limited features are highlighted. The advantages of video sites after the program broadcast on-demand, network users can not only sync with the TV users watch, but also in the repeated broadcast after the end of their favorite programs, combination watch.

The online video is not only broaden people viewing channels, elongated Internet users viewing time. Youku, GroupM, the new generation companies and agencies jointly issued a research report said the video users an average of 3 hours of the day to watch online video, watch TV nearly 2 times. The report shows that the vast majority of video users in contact with the TV on, duration and frequency has been reduced in the most affected after 80 mainstream user base. The report said on the video site, video users watch TV length decreased by 63.3%, frequency decreased by 56.4%. Visible, the network video enriches the spiritual life, broadening the channels of all entertainment and leisure, and also changed all part of the lifestyle.

Mobile social networking into a new leap in power of the video site

The future of online video industry development situation in a good, but its path of development is still a long way to go. The 29th China Internet Development Statistics Report shows that the increase in online video users in China is obvious, but the development of the industry still faces high costs, the profit model immature. Major video sites need to rely on the aggregation number more, better quality of copyrighted content to obtain high-traffic network video industry copyright price increase, a sharp rise in operating costs, while video advertising a lower price, other profit model can not be in a short time within the culture to mature, and thus the network video industry as a whole at a loss, this situation is also difficult to change.

2012 network video industry Gairuhezou down, continue the good momentum of last year? In fact, from the action of the giants of the online video industry last year to sort out some ideas. The first is the integration of resources, strengths and weaknesses complement each other. October 18, 2011, music Watch and Tudou signed jointly launched a video platform, from 17 August to 25 August 2011, Sina a total investment of $ 66.4 million to the video site Tudou, the shareholding ratio of 9.1% . The face of rising operating costs, the video site to become an associate response to changes in market structure and reduce the cost of the most effective policy, inter-enterprise integration of resources to get rid of the status quo of high-input low-income sectors. IResearch analysts believe that the cooperation between the video giants behind to show the layout of the operational capabilities of the video industry to take full advantage of mutual advantage, reduce costs, expand market share.

Need to focus on collaboration and social platform to create new business models. Last year everyone net $ 8,000 a wholly-owned acquisition of 56 net, fully reflects the vision of the video industry, some companies Sohu video strategic cooperation with MSN. Of the current social trend in the development of the entire Internet, and consumption of digital content through the social networking trend of communication more and more significant, according to iResearch latest research results show that the current size of the number of monthly coverage of social networking sites has nearly 400 million people, of subscribers continues to expand, this is a huge traffic entrance for easy video site to get more users. The trend of integration between social media and video industry has become a new industry business model.

Can not be ignored is to enter the mobile Internet, open up new routes of the network video. The Tudou work Motorola the first Tablet PC, the video site Fantastic Art for different end-users to build client download platform APP zone and so confirms the mobile trend to usher in a new development opportunities. In the context of mobile-Internet and triple play, along with the explosive growth ofmobile-Internet trends, online video industry is still much room for development, user fragmentation of time can be filled, this part of the market segments as companies compete The next blue ocean.

2012 is Year of the Dragon for the online video industry, maybe a big splash year.

Feb 8

Five errors on the teaching of history in the new curriculum reform

Event Time: 2012-02-07 01:00:00
Event Location: bejing
Posted by b138cn on 02/08/2012 12:24 am » Last modified by b138cn on 02/08/2012 12:25 am
Abstract: The purposes of the new materials, the use of new curriculum, prompted us to absorb the essence of traditional teaching on the basis of, get rid of stereotypes, should avoid falling into the five errors: an, eloquent, engaging in “mouthpiece” of two, not allowed to grasp, peter everything, everywhere, four, boring language, methods, rigid, five teach featureless, thousands of people side and the pursuit of innovation in the history class shall endeavor to: teaching objectives Ming, the essence of teaching content, teaching methods are clever teaching effectiveness, students in learning to fly hope, happy harvest.

Keywords: bilateral activities of interest in respect of innovation
The new history curriculum standards clearly defined, high school history courses, the viewpoint of historical materialism explains the history of human development process and laws, to further develop and improve students’ historical consciousness and cultural qualities, humanities and disciplines, to promote the overall development of students a basic course. Based on this, I think in order to better implement the spirit of the new curriculum, in line with usual teaching for students taught the principles of the teaching of history as a teaching subject we should avoid some errors fall into the following. The proposed total to be avoided.

One, eloquent, engage in one-man
Classroom teachers and students of bilateral activities. Student teaching subject, the protagonist of the classroom, their behavior can not be acting on their behalf by the teacher. Curriculum history teaching and the traditional “chalk and talk”, the “mouthpiece” in the form of basic, first let the students before class full preview and data collection by the students to speak freely in class. Changed the traditional teachers to teach the main teaching methods and give full play to the initiative role of students in teaching students the initial formation of the conscious, active and positive attitude to participate in the learning process, the desire for knowledge and passion has been aroused, for students to learn 用心去感受knowledge of history, rather than with the brain to remember the history, at the same time expand the imagination and the history out of the materials, to real life, to enable students to “talk out of school into.

In short, education should be restored to the nature of teachers from the “agent” to return to independent, teaching students from passive recipients into the main body. Try to explore the needs of students and potential.

Two, not allowed to grasp, peter
The new curriculum requires teachers to prepare teaching materials, into a prior student, but the teacher must be good grasp of the materials, do Xpress driving targeted. Before class, some teachers did not seriously study textbooks, no serious lesson planning, resulting in a class is not thorough grasp of the materials, without understanding the students, the class often produce classroom enough to eat and eat two tendencies, the former is more common in the emphasis on knowledge of the teacher, finished the text, after the practice the students without incident for many classroom within 30 minutes completed, the students in the surplus time, at a loss. In contrast, due to fears able to fulfill the teaching objectives,teaching materials are not for the severity of processing, but does not make a decision to handle, even together with all the problems of design in the book, we must all resolve. avoid using the average , the link was incomplete, resulting in the classroom hunger and satiety uneven phenomenon produce
, Everything, everywhere
Knowledge of history textbooks under the new curriculum requires students memorizing reduced, nor the small print content but the body of a small, but the auxiliary content rich Lead, study recommendations, tips, study before class thinking, knowledge Some teaching links, data cards, charts, drawings, materials, reading, self-evaluation. understatement students to practice like “lightning”, the evaluation of students in this class is: class like “airplane”, practice like a “meteor shower inquiry like “smoke and mirrors” to implement the goal like “groping”. result is to confuse the severity is unknown, unfocused, the difficulty is not a breakthrough, this class is certainly not ideal. teachers The teaching content should be precise and appropriate tailoring, practice the design of the overall points, blending text in practice, by the consolidation of the sublimation of thinking led to the two perfect match, complement each other. many such wonderful stories hidden in the text of the brains and Problems, should not have knowledge teach “common network”, do the exercises to engage in “extensive cultivation”. Share Free paper Download Center http://www.hi138.com boring language, the method of rigid
History is a vivid, boring knowledge to use vivid language about the effective implementation of Confucius “edutainment”. However, most teachers allow students listless, dull atmosphere, students remain silent. Many students of history lesson dubbed the “sleeping lessons”, “rest Course. This is the teacher teaching the sorrow, is the first people sad. To change this situation, teachers have a rich history, heritage, image rich affinity, language contagious, the problem attractive, teacher-student interaction integration . should Shanghao history lesson on living, a taste, a wonderful so that we can make the class evolved into a class of interest, and explore the lessons of history, and effectively to introduce students from the edge of the center.

Teach featureless mass side
Confucius said: teach classes, individualized Therefore, the ever-changing teaching methods, but there is always one of the most suitable for you and your students. There are always some teachers are accustomed to the question first, the students focus on reading, then in accordance with the contents of the order to solve the problem Finally, practice summaries, repeat the writing on the blackboard points. What is more, a lesson planning, and repeated use. lesson preparation is the new replace the old character “class” in old bottles new wine “. people jokingly call this teacher” once and for all such teachings as short as a book, as long as three years of teaching as a form, this is an irresponsible student performance teachers should be based on different students, different base update their teaching ideas and do not let the students love the set thinking, inquiring into the cage, the passage of time is bound to make the students learn the historical lack of interest. How Can it so clear, such as Xu Fountainhead to in order to avoid falling into these misunderstanding, teachers to explore and study materials, and more to analyze and grasp the students make the best use appropriate teaching methods to activate the vitality of the classroom. avoid teachingphilosophy rest on its laurels, the way thousands of people side.

Although teaching is not fixed, but more than I have cited several performance is all the history teacher should be taboo. The purposes of the new textbooks, the use of new curriculum prompted us to absorb the essence of traditional teaching on the basis of, get rid of stereotypes, the pursuit of continuous innovation, in history class should strive to: Ming teaching objectives, teaching content fine, clever teaching methods, teaching effectiveness and students in learning to fly hope, happy harvest.

References:
[1] << new curriculum ideas and innovation >> Zhong Qiquan editor, Higher EducationPublishing House Share Free paper Download Center http://eng.hi138.com

Aug 2

Microblogging marketing: the influence of fragmentation

Event Time: 2011-08-02 12:00:00
Event Location: ree download informatio
Posted by b138cn on 08/02/2011 12:02 am » Last modified by b138cn on 08/02/2011 12:03 am
Free download information: microblogging very popular lately, whether it is in front of aComputer or mobile phone, it seems that overnight, people across the country are using this form from the media to express their own ideas. There is such a wide range of popular metaphor: When you are a fan of more than 100, you like this within the Journal, more than 1000, you are a bulletin board, more than 10,000, you would like the magazine, more than 100,000, you’re a City News, more than 1 million, you is a national newspaper, more than 10 million, you’re on TV … This micro-blog on the impact of each ordinary masterpiece of a very good interpretation.

I agree with the popular micro-Bo Wang Yao Chen’s words: “In the micro-blog and a lot of people did not read your work, some number of fans to see you first, so readily a plus, some look at your life and values ​​more compatibility . “In fact, as a magazine said, the people’s lives have been fragmented, and attention can rarely be sustained, and microblogging, is the life and Information fragmentation of the promoter and one of the signs. a newspaper, magazine, has a loyal readership, and sales reflected the influence of reliability: to buy a newspaper, it must be read, but the amount of micro-Bo fans simply stated, there are so many people, in a moment, willing to listen to what you are saying , the message, but not every piece of Information can accurately convey to your fans. It is probably fragmented era of frustration.

Related to it, and there is a 140-word argument is difficult to express the profound capacity and depth, not the conversation that thoroughly, Han said this is the reason the original out of microblogging, but in my opinion, microblogging is more like < > The prophet bodyguard led through the channel Neo: There are numerous piece on both sides of the aisle doors, each leading to the unknown world of fan are. Microblogging although only 140 words of expression, but through hyperlinks, pictures and video, Each one can be rich in micro-Bo extension, giving users easy reading Experience and the degree of freedom, but also provide a diverse, multi-level and multi-angle scalability.

Microblogging is the fusion of a variety of media functions, which opened up between the fixed Internet and mobile Internet restrictions, to achieve the integration of Computer and cell phone terminal, a short, quick property, step by step to promote profound changes in the media.

Aug 2

Social media marketing assessment Mistakes

Event Time: 0000-00-00 00:00:00
Event Location: local
Posted by b138cn on 08/02/2011 12:04 am » Last modified by b138cn on 08/02/2011 12:05 am
Free download News: Even today, for most of the contact, planning, implementation of social media Marketing campaign people, ROI is still an unsolved problem, but when we have to bite the bullet and go to face this big problem when there are obvious errors or the need to avoid.

Fall into the “follower number of” trap

Although many people have been recognized: follower / number of fans can not explain the problem, but there are still many people find more time to assess the impact of standards, to take this figure to do the measurement. In fact, the real effective follower is that for you and your interested in publishing content, and will interact with you those who, while their numbers are difficult to calculate directly. and these people and your interactions, the impact force and the non- the same - because they are in and your dialogue, his followers also became the subject of the audience.

Too “focused on” their own brand

A lot of discussion around your brand is a good result, but it should not be the purpose of social media Marketing Social media Marketing is intended to listen to the voice of more users, and to lower costs and more users more direct communication, to improve the quality of services or suggest improvements for the product, which is more similar to the CRM. if only their own, or let other people talk more about your brand, social media Marketing will lose more than half of significance, because one can only say that their brand of chatter, no one would like, but for others, the shortcomings of a brand may arouse the desire of people to discuss.

Ignore some “obvious” effect

Effective social media Strategy is largely avoided negative Information is exaggerated, or was quickly spread and when your competitors efforts in social media and user interaction, if you nothing to do, the losses is immeasurable. In addition, when a brand, at the same time using a variety of marketing, social media Marketing often give other traditional Marketing methods have a positive impact. If these hidden effects are ignored, you will be very easy to mistakenly believe that social media Marketing return on Investment is poor.

Of the “overnight” illusions

Must know that we see all the famous short stories, whether domestic or foreign, whether real event or after packaging hype, are infrequent events, and the role of the brand will not bring more than traditional advertising many more. those cases can only be regarded as a successful advertising and social media Marketing truly great distance, we need to listen to feedback, establishing dialogue and building community, there is no way all this overnight, but after a long efforts, when set up and really into the user’s community, you will find is valuable to pay before.

There is a standard can be “universally”

Different industries, different companies, different cultures, different stages, the use of social media Marketing strategies and specific methods are very different, so a single common evaluation criteria is not yet there and sometimes need to let people know your brand of professional degrees, sometimes only need to listen to user feedback, and sometimes need help more users solve the problem, sometimes need to get from the user and constructive suggestions … … depending on the situation to develop social media marketing evaluation criteria At this stage still very necessary. (Author: Wang Li Ang)

link to

http://eng.hi138.com/?i332393_Social-media-marketing-assessment-Mistakes

Aug 1

Analysis of web site promotion methods and know-how

Event Time: 0000-00-00 00:00:00
Event Location: local
Posted by b138cn on 08/01/2011 04:08 pm » Last modified by b138cn on 08/01/2011 04:09 pm
Free download News: have your own website like having your own home. How it can improve the “home” profile? The need to rely on us to promote and rely on our advocacy, the only way known to be able to rise to their homes in Beijing Huamei Shi color as a well-known Beijing website promotion company, will provide you with the relevant website promotion techniques and methods.

1, and to do related website Links

Many sites have positive publicity, most sites are willing to work with others to do Link’s home page, they have a special offer on the home page link to place, as long as you take the initiative to give in their own home page on the website made a link, then send an email to their site administrator, the request will be added to your site also links in their site, this mutually beneficial collaborative ways to achieve the purpose of publicity site, but The point to note here is that you choose to link to the site each other, to consider the site’s popularity and the nature and theme of the site is consistent with your own site.

2, e-mail group to send a message

If you join an email group, then you can open your site a small pArt of the e-mail group devoted to the discussion, and then send a letter to the e-mail group address, tell them you The site has a special section describes the contents of this and ask them to give more guidance, e-mail group members received the letter, the general will be happy to go visit the site, membership can also be achieved by this means to promote the site role.

3, through the news media and

If you think your site is indeed very unique, that people still want to go there feeling, or your web site to provide Investment advice to profit, bring some benefits to visitors, you can by means of TV, radio and other media for a series of reports, or they can write about the content of their report sent to the site features more influential newspapers and magazines Office to seek their help.

4, the use of message boards for publicity

If your site has a bulletin board or message board similar to the function, you can put your site in the address position, if other users in browsing your message or bulletin boards, it is possible to see your website address and the way to visit your home.

5, the major newspapers published articles

As a Computer enthusiast, to learn and to use the Computer certainly not too short, but in theory and in practice certainly accumulated a lot of Experience and expertise. Then you’d better not exclusive to these experiences, the language should be used to express it with other colleagues or friends for sincere communication, not about personal gains and losses. written more famous after it mailed to newspapers, so that other more Computerenthusiasts along with their progress at the end of the article can indicate their address, such as their own personal home address, e-mail address, if you get from your article harvest, they will generally be happy to contact with you more, so your traffic will be greatly Home upgrade.

6, e-mail notification

If you have many friends or the hands of the user’s e-mail address, you can consider using e-mail to inform them to visit. Use this method to promote the key is that home to pay attention to collect e-mail address, you have electronic The more the number of messages, it means that your home page bears the greater the traffic, even so, the contents of your e-mail also contains some useful things, try not to send that spam.

7, an invitation in the chat room

I think many people the Internet is one of the main purpose of the exchange, would like to make more friends, friends of course, first go to a chat room in the chat room you can in a timely manner an invitation to these friends and ask them to visit your home, and humbly ask them to give you some valuable advice on the construction site while you chat with them on the occasion, you can put your site features some of the contents of the hype, users are enough to attract interest and attention.

8, using all possible methods to help publicize

In addition to the above promotional methods, you can also put your home in the counter, to attract visitors by ranking; you can mobilize your friends and family together around the action, using all the wisdom and strength to help you carry out publicity; In daily life, you can print some business cards, business cards put in your website address, when dealing with people through the business cards to promote your site.

I believe we use the above method, home visits will be a qualitative improvement. In fact, the best website promotion methods is that your own efforts, you have to grasp the Logic of the home made the best of its kind site in the belief to hold from my site to let others get the idea of ​​useful information, to enrich, update the home page content (Source: Network owners

http://eng.hi138.com/?i332361_Analysis-of-web-site-promotion-methods-and-know-how

Aug 1

Why do not sellers nice ads

Event Time: 0000-00-00 00:00:00
Event Location: Why do not sellers nice ads
Posted by b138cn on 08/01/2011 04:17 pm » Last modified by b138cn on 08/01/2011 04:18 pm
Visual sense in the vast number of consumers, auditory fatigue, dealers are increasingly dependent on the power of heavyweight commercials. To this end, out of competition for eyeballs and ears to attract a strong need for, advertising creative and production, not only all kinds of things, but, advertising film Koreyoshi tendency seems to have gradually become a trend. Advertisers ingenuity were transported, mind mildly. Appreciation of nature to make commercials, artistic, aesthetic nature of lyricism to achieve a very high level. Turn on the TV, all kinds of advertising will be rushing toward us, hue Meiyan, and plain; music, magnificent, and tactfully; the idea of Kit Kat, and straightforward; design of artistic, plain, and so on. The general trend is the picture more and more the United States, regardless of visual impact, or the hearing shocking, have shown an unprecedented level of contemporary advertising, Art a sense of growing. This change reflects not only the advertising producers, on the pursuit ofArt and aesthetic, but also reflects the majority of the audience, consumers of Artappreciation and enjoyment of the inherent demand for the visual. No doubt, represents a rule. Here, we have to explore this is another phenomenon, that is, although the overall level of advertising in the rise, but many seem very nice product sales ads, after playing out, but not under the cargo. Why is this? In theory, advertising and product sales are positively correlated and put in force the greater the sales should be increased accordingly. In particular, heavy cast broadcast advertising boutique, more should produce tremendous market response. However, a recent two years of advertising effects, the situation is far from true. Instead, there is a tendency to 11 more good-looking new advertising, promotional vulnerability. This embarrassing situation, so many people who invested heavily in the next hard-hearted, well-produced advertising distributors and manufacturers, surprise, a big headache, complain incessantly, but also puzzled.

from http://eng.hi138.com/?i187557_Why_do_not_sellers_nice_ads

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